Did you know that the United States hasn’t passed a major law regulating the cosmetics industry since 1938? How about the fact that there are over 1,400 chemicals utilized in US product formulas that the European Union actually banned from use? Beautycounter is a relatively new U.S. skincare and cosmetics company, raising the bar for cosmetic health and safety standards. They prohibit over 1500 questionable or harmful chemicals from use in their products, comprising what they have dubbed “The Never ListTM.” They rigorously screen any potential ingredients for possible health and safety concerns and are fully transparent about the ingredients ultimately used in their products. Their mission, they say, is “to get safer products into the hands of everyone.” As evidence, they aren’t just holding themselves to a higher standard --they are actively lobbying in Washington to support the Personal Care Products Safety Act (PCPSA), a bill that will give the US Food and Drug Association (FDA) more power to regulate the cosmetics industry.

It might be surprising to learn that something as innocuous as soap might contain harmful chemicals -- after all, it was designed to be lathered onto human skin! However, several shampoo, conditioner, and bath wash brands contain formaldehyde, a chemical that is a known carcinogen. And, if you look at the ingredient list of almost any scented cosmetic, you’ll simply see the word ‘fragrance’ or ‘parfum,’ a blanket term used to describe an undisclosed combination of potentially harmful chemicals. This is just the tip of the iceberg; cosmetic products and their ingredients are not subject to FDA approval before they go on the market, so companies essentially get to decide for themselves whether a product is or isn’t safe. We like Beautycounter because they rigorously vet their ingredients, but also because they give their customers all the information they need to decide for themselves.

If you’re looking for a cosmetics brand that is transparent and has good intentions, Beautycounter is certainly worth considering. While they are not 100% natural or organic, they are completely honest about the ingredients used in their product formulas, and about their efforts to ensure that none of those ingredients have any link to negative health effects. Of course, Beautycounter makes their research public, so if you’re interested in learning more about the ingredients they use and why they use them, visit their website at beautycounter.com.

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